Network Insights: Sharif Alhaj on Building a Movement

GNFZ’s partners play a crucial role in empowering people and organizations to accelerate the realization of a zero emissions world, and in achieving our vision of lasting equitable and global living standards serving people and the planet. By engaging with the GNFZ network, our partners steward clients through the process of achieving and maintaining net zero certification.

Which is why we’re excited to share insights from an interview with Sharif Alhaj, CEO at GreenMorph Global, powered by SAUDICO Electronic Systems. GreenMorph is one of GNFZ’s partners, delivering best-in-class decarbonization solutions to their clients.

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Sharif Alhaj, CEO at GreenMorph Global, powered by SAUDICO Electronic Systems

What type of work does GreenMorph do, and what impact does your role have on the company?

As the CEO of GreenMorph Global, powered by SAUDICO Electronic Systems, my role is to lead our mission of empowering businesses to thrive sustainability. I oversee the strategic direction of the company, ensuring that we remain at the cutting edge of innovation in sustainability and green solutions. My responsibilities include; setting long-term goals for the company and ensuring they align with global trends and client needs, fostering an internal culture of innovation so my colleagues feel free to drive the development of groundbreaking sustainability solutions, collaborating with industry leaders in the private and public sectors to build meaningful partnerships that deliver value to our clients, and perhaps most importantly, championing sustainability in all we do.

GreenMorph is a Sustainability-as-a-Service (SaaS) platform dedicated to guiding businesses and governments toward a sustainable, low-carbon future. We deliver innovative, technology-driven solutions that simplify sustainability compliance, facilitate renewable energy adoption, and empower organizations to achieve their net-zero targets.

All in all, we are driven by our mission to empower businesses with the tools they need to thrive sustainably through innovative, practical, and globally recognized solutions that protect the planet for future generations, drive economic growth, and create healthier spaces for people to live, work, and thrive in.

Why is achieving net zero in the building sector important to you personally and your company?

As someone deeply committed to sustainability, I believe the building sector plays a critical role in addressing climate change. Buildings account for nearly 40% of global carbon emissions, making them one of the largest contributors to greenhouse gases. Buildings are also where most of us spend the majority of our time, so we must ensure they foster sustainable and healthy environments. Achieving net zero in this sector isn’t just an environmental imperative—it’s a moral responsibility. GreenMorph is dedicated to making net-zero buildings the norm, not the exception. Through innovative solutions like green certifications, energy-efficient designs, and carbon-neutral construction practices, we’re helping the building sector transition to a sustainable future—one project at a time.

How would you define leadership within your sector?

At GreenMorph, leadership in the built environment means pioneering innovative solutions, inspiring collective action, and driving measurable impact. It’s all about helping to set a new green standard, empowering organizations to embrace net zero priorities, driving innovation in the industry, collaborating with others, and of course, leading by examples. Our work always comes back to our goal of leaving a positive, lasting impact on our planet for future generations.

In sectors like sustainability and green buildings, leadership isn’t just about being first—it’s about creating a movement. It’s about showing that economic growth and environmental stewardship can go hand in hand, and inspiring others to join us in building a net zero future.

What advice do you have for organizations that may be intimidated by the cost of sustainability or by all the options that are out there?

Sustainability isn’t about perfection—it’s about progress. Every action, no matter how small, contributes to a larger impact. By starting small, thinking strategically, and leveraging the right resources, your organization can embark on a sustainability journey that’s both manageable and transformative through an incremental and approachable process. At GreenMorph, we’re here to help you every step of the way. Let’s turn intimidation into inspiration and build a greener future together.

How do you think GNFZ and GreenMorph can collaborate to bring value to a larger ecosystem of businesses to achieve net zero?

Collaboration between GNFZ and GreenMorph Global has the potential to create significant value for businesses striving to achieve net-zero goals. By combining our shared expertise and resources, we can come together to better our own organizations and develop sector-specific initiatives to address the unique challenges and opportunities that come with achieving net zero. There is also an opportunity to collaborate on testing and scaling the innovative technologies of the future, and to certify and recognize businesses that are embracing net zero principles.

What do you value most about GNFZ’s net zero certification and platform, and how does it benefit your clients?

GNFZ’s net zero certifications and platform perfectly complement GreenMorph’s mission to empower businesses with practical, impactful sustainability solutions. Together, we can help our clients not only achieve net zero but also thrive in a rapidly evolving, eco-conscious world. The GNFZ platform provides global credibility, a comprehensive approach, user-friendly tools, a collaborative network, and alignment with global standards to help streamline the certification process and achieve cost savings.

Anything else you would like to add?

Our partnership with GNFZ marks a significant milestone in our mission to empower businesses with practical, impactful sustainability solutions. Together, we can accelerate the transition to a net-zero future, creating value for our clients and the planet. We invite businesses, organizations, and stakeholders to join us in this transformative partnership. Together, we can turn the vision of a net-zero future into reality.